Advertising and marketing agency
Lead research at the push of a button
One of Germany's largest advertising and marketing agencies researched potential clients laboriously by hand: who ranks where on Google? Who runs ads? What does the website look like? FAYOTEC built an internal tool that automates the analysis completely. The sales team enters a keyword and a location, and the tool checks the Google position for every hit, whether Google Ads have ever been run, and analyses the website, SEO, contact details and open job postings. The result is a compact report per lead, so the sales team picks up the phone without a single minute of preparation.